This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

● Cookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.

● What is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.

● Growth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.

● The Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.

● The Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.

● The Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.

● The Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.

● The Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.

● The Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.

● Promotional Poster– An activity to consolidate key themes covered during the training